The person behind your growth systems.
I am Jake Bauman. I help businesses choose and build useful agentic workflows, and improve the search, store, CRM, and lifecycle experiences around them. Before NorthSignal I spent ten years running growth for other companies, including Dr. Scholl's, Laura Geller, Public Rec, The Good Feet Store, and ReserveBar.
Jake has led growth work for
Ten years running growth for other companies.
A search visit, a store experience, a follow-up, and a repeat purchase are connected moments for the same customer. My background spans performance marketing, organic growth, lifecycle, and analytics, which is where I learned that growth rarely stalls on effort. It stalls on context loss. The agency deck that does not remember what the last one said. The AI tool that writes in a voice nobody recognizes. The owner asking why the data never reaches the decision.
NorthSignal exists because that problem has a fix, and the fix is not more tools. Agentic systems can connect decisions and tools when the workflow calls for them. We define what an agent may do, what a person must review, and how to check the result. Then we hand it over with your team in control.
Who you work with.
Jake Bauman
Founder, strategy and delivery
Jake runs every engagement himself: scope, context, quality, and handoff. There is no account team between you and the work, and a deliberately small number of engagements run at once so each one gets senior attention.
He reads every reply. If you email jake@northsignal.studio, the person who answers is the person who did the work.
Consulting, building, and handing over.
Ten years inside the growth machine
Performance marketing, organic growth, lifecycle, and analytics across growth-stage and enterprise companies, before a single agent was built.
Scoped in writing first
The owner, the measures, and the handoff are agreed before any paid work begins. No hourly surprises, no mystery invoices.
Work you can see
Approved changes go live where you can check them. Articles, research notes, and guides on this site show the thinking before you book.
Yours at handoff
The workflow, the repo, the credentials, and everything it learns about your customers belong to you when the work is done.
Ready to put useful AI to work?
Book a free thirty-minute Growth Audit call. We look at where growth gets stuck, name the one job worth fixing first, and tell you honestly whether an agent is the right answer.
Scope and price are settled on the call. Nothing is sold before a written scope.
Book a free callOr email Jake directly at jake@northsignal.studio. He reads every one.