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Retention scenario calculator

Is a retention workflow worth testing?

Model one month of revenue at risk and the contribution a workflow might recover. You set the assumptions. No email required.

Count customers, not transactions.

Use your measured rate. Zero is valid.

Use monthly revenue, not lifetime value or order value.

Your scenario assumption, not a proven recovery rate.

After variable delivery costs, before this workflow’s operating costs.

Include software, AI usage, maintenance and staff time.

Enter your own estimate or quote. This is not NorthSignal pricing.

Start with your own numbers.

The examples beside each field are placeholders. Nothing is calculated until you enter your assumptions.

What this estimate can tell you

Revenue at risk equals starting customers × churn rate × monthly revenue per customer. Assumed recovered revenue is multiplied by your contribution margin, then additional operating costs are deducted.

This is a simplified, steady-state scenario. It excludes ramp-up, discounting, changing cohorts, attribution uncertainty and tax. It does not prove a workflow will prevent churn or produce incremental revenue.

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